The Windows Start menu – misnomer or misunderstanding?

I was reading the October issue of Scientific American yesterday and as usual I was enjoying Steve Mirsky's column: Drawing to an Inside Flush -- A tale of two toilets.

The article is about the automatic flush toilets at Microsoft that Steve experienced when visiting Microsoft during the conference. The article in itself is interesting (especially for someone who has experienced the facilities at Microsoft's headquarters), but it was an almost throw away comment at the end that got me thinking: