I've literally just watched an advert from PC World, a massive computer selling chain here in the UK.
They were advertising a Packard Bell PC packed with Intel's Core 2 Duo processor and made two claims which just don't ride. What concerns me here is that they are trying to convince the general public of facts which are not only not untrue (or at least misleading).
The first claim was that 'Intels latest processor lets you run two applications at the same time'. This is not exactly untrue, but I don't think the statement applies in the way they expect. Computers have been running multiple applications for years, even since the lowly days of the 8086.