There's a lot of fuss in the UK at the moment about the launch by TalkTalk of Free Broadband Forever.

The salient point here is the use of the word Free, especially when you consider that it actually costs £20.99 each month.

I don't want to be cynical, and yes, I appreciate that you also get your line rental and a very good calling plan bundled in for that price, but at the end of the day, what you are paying for is all three items (line rental, calling plan, broadband) for the £20.99. It is mere marketing to suggest that what you are actually paying for is the first two items and the third is the free one.