There is a very good, detailed, look at the problem often encountered by Linux proponents about the 'making Linux like Windows' debate. You can read the full piece. 

The problem is that users from the Windows world expect Linux to work the same, because they hear it is a replacement, but they are not willing to learn or adapt to the new system. Too often we hear 'but X doesn't work like Windows' or 'Y doesn't run on Linux'.

We should be carefully pointing out that 'X doesn't work like Windows, but Q is an alternative way of doing the same thing' and 'Y doesn't run on Linux, but Z is much better piece of software'.