A new kind of advertising trickery

I just visited Physorg.com to read a story about Bill Gate's vision for the multimedia home, digital lifestyle and Windows Vista's role in that vision.

On that page there's a link to Microsoft, among many others, and I clicked on it, fully expecting to go to Microsoft's website so that I could see if there was a press release on Gates' piece that I could blog on later.

The hyperlink is one of the main reasons why the Internet is so popular and usable; the ability to click on a word or phrase for more information is what makes the Internet a source for information, rather than a quest for information.