{"id":295,"date":"2006-01-05T08:41:18","date_gmt":"2006-01-05T16:41:18","guid":{"rendered":"http:\/\/feeds.computerworld.com\/Computerworld\/MartinMCBrown?m=54"},"modified":"2006-01-05T08:41:18","modified_gmt":"2006-01-05T16:41:18","slug":"a-new-kind-of-advertising-trickery","status":"publish","type":"post","link":"https:\/\/planet.mcb.guru\/?p=295","title":{"rendered":"A new kind of advertising trickery"},"content":{"rendered":"<p>I just visited <a href=\"http:\/\/physorg.com\">Physorg.com<\/a> to read a story about <a href=\"http:\/\/www.physorg.com\/news9585.html\">Bill Gate's vision for the multimedia home, digital lifestyle and Windows Vista's role in that vision<\/a>. <\/p>\n<p>On that page there's a link to Microsoft, among many others, and I clicked on it, fully expecting to go to Microsoft's website so that I could see if there was a press release on Gates' piece that I could blog on later.  <\/p>\n<p>The hyperlink is one of the main reasons why the Internet is so popular and usable; the ability to click on a word or phrase for more information is what makes the Internet a source for information, rather than a quest for information.<\/p>\n\n<!--\n<rdf:RDF xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\" xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:trackback=\"http:\/\/madskills.com\/public\/xml\/rss\/module\/trackback\/\">\n<rdf:Description rdf:about=\"http:\/\/www.computerworld.com\/blogs\/node\/1520\" dc:identifier=\"http:\/\/www.computerworld.com\/blogs\/node\/1520\" dc:title=\"A new kind of advertising trickery\" trackback:ping=\"http:\/\/www.computerworld.com\/blogs\/trackback\/1520\" \/>\n<\/rdf:RDF>\n-->\n<p><a href=\"http:\/\/feeds.computerworld.com\/~a\/Computerworld\/MartinMCBrown?a=U9NxAn\"><img src=\"http:\/\/feeds.computerworld.com\/~a\/Computerworld\/MartinMCBrown?i=U9NxAn\" border=\"0\"><\/img><\/a><\/p><img src=\"http:\/\/feeds.computerworld.com\/Computerworld\/MartinMCBrown?g=54\"\/>","protected":false},"excerpt":{"rendered":"<p>I just visited <a href=\"http:\/\/physorg.com\">Physorg.com<\/a> to read a story about <a href=\"http:\/\/www.physorg.com\/news9585.html\">Bill Gate&#8217;s vision for the multimedia home, digital lifestyle and Windows Vista&#8217;s role in that vision<\/a>. <\/p>\n<p>On that page there&#8217;s a link to Microsoft, among many others, and I clicked on it, fully expecting to go to Microsoft&#8217;s website so that I could see if there was a press release on Gates&#8217; piece that I could blog on later.  <\/p>\n<p>The hyperlink is one of the main reasons why the Internet is so popular and usable; the ability to click on a word or phrase for more information is what makes the Internet a source for information, rather than a quest for information.<\/p>\n<p><!--\n<rdf:RDF xmlns:rdf=\"http:\/\/www.w3.org\/1999\/02\/22-rdf-syntax-ns#\" xmlns:dc=\"http:\/\/purl.org\/dc\/elements\/1.1\/\" xmlns:trackback=\"http:\/\/madskills.com\/public\/xml\/rss\/module\/trackback\/\">\n<rdf:Description rdf:about=\"http:\/\/www.computerworld.com\/blogs\/node\/1520\" dc:identifier=\"http:\/\/www.computerworld.com\/blogs\/node\/1520\" dc:title=\"A new kind of advertising trickery\" trackback:ping=\"http:\/\/www.computerworld.com\/blogs\/trackback\/1520\" \/>\n<\/rdf:RDF>\n--><\/p>\n<p><a href=\"http:\/\/feeds.computerworld.com\/~a\/Computerworld\/MartinMCBrown?a=U9NxAn\"><img decoding=\"async\" src=\"http:\/\/feeds.computerworld.com\/~a\/Computerworld\/MartinMCBrown?i=U9NxAn\" border=\"0\"><\/img><\/a><\/p>\n<p><img decoding=\"async\" src=\"http:\/\/feeds.computerworld.com\/Computerworld\/MartinMCBrown?g=54\"\/><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[27],"_links":{"self":[{"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=\/wp\/v2\/posts\/295"}],"collection":[{"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=295"}],"version-history":[{"count":0,"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=\/wp\/v2\/posts\/295\/revisions"}],"wp:attachment":[{"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/planet.mcb.guru\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}